30 Years

30th Anniversary Timeline 30th Anniversary Logo

Celebrating the journey and still growing...

Learn how Nature's Expression came to be, with quotes from Greg Stump, CEO.

1985 - Planting the Seed

“My story begins in 1985. I attended an Introduction to Crystals course in Vancouver, BC. It was at this course that I obtained my first quartz crystal. Very quickly my collection of specimens had grown and I knew I wanted to share them with others.

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30th Anniversary Timeline - Click to view Infographic

1988 - The Beginning

1988 is when Nature's Expression was first incorporated! 

"Just 3 short years later, is when I sold my very first crystal, (technically I sold 3 to my closest friends). Soon, it was just me and my small box of samples, which I would take to various stores not far from my home. I was surprised and pleased to see the instant response to the natural beauty of crystals. It became clear that I had found my purpose. I knew I wanted everyone to have a crystal.

"I soon opened my one bedroom apartment to sell a few stones and crystals. Shortly after, I had crystals stored in every nook and cranny that you could imagine, including stones under the bed and quartz in the oven. The seed for natural products was planted in that apartment."
Next, a product that has stood the test of time was created, it is now known as Images of Canada™.
“My first product was a plant crystal, but then I realized that a crystal could be put anywhere. My goal became to make crystals available to everyone. In this spirit, I enjoyed putting my creativity to work. I had bought my first 55 gallon barrel of amethyst clusters from Tucson, Arizona and got it up to my second-floor apartment. On the floor of my 1 bedroom, was where I started making Creations on Crystals™, which were pewter wildlife figures glued onto amethyst.”

1989 – Growth Spurt

Business began to pick up and it was time to move into the back room of a friend's store, called Merlin's Treasure. Many more products were developed such as Zodiac Stones, Love Stones and Dream Stones - back then, these were packaged in a little white box with a header card.

1990 - A Bigger Vision

Greg met his business and life partner Linda-Ann and, after much dreaming and planning, made his first trek to Brazil.
Greg in Brazil with a supplier
Linda-Ann with horse"In 1990, I met Linda-Ann who later became my wife and partner. Together we started forming a bigger vision, shaping our future, and the business along with it. She even traveled to Brazil and Asia with me on buying trips in the early days. Our skill sets were perfect complements and the company started to flourish. New items were developed with the idea that they would be unique and timeless. Linda-Ann was incredibly supportive, and knew that these ideas could be big sellers. So, with her nudge (or shove, depends on who you ask), the next item was a little assortment of colourful rocks called Rocks-in-a-Box, followed by Canadian Rocks, and Canadian Rockies. These last two products are still with us."

1990 – Everlasting Gifts

"The items we created needed to have some perpetuity and durability, and yet reflect the natural beauty of the earth. I took my talents to the drawing board again and created the Medicine Bag. These bags not only had a crystal, but also offered a bit of indigenous history, and originally were made with deer hide."

Everything in Between

"As time passed, these products were no longer enough to satisfy the growing demand for natural products, so I went travelling to find selenite lamps and fossils from Morocco, meditation pillows from India, and singing bowls from Nepal. While at a show in Hong Kong I was referred to an Ashram in India hand making Nature’s Garden incense. We still carry these natural and uplifting scents (with the perfect name too!). I liked India so much, I accidentally missed my return plane."

Nature’s Expression was the first kid on the block offering natural, unique specimens and souvenirs. We helped to develop this industry, here are some of our big milestones.

  • 1991 – 1st Vancouver Trade Show
  • 1992 – 1st Gold Vials Created
  • 1993 – 1st Warehouse, 1st full-time employee, 1st Edmonton Trade Show
  • 1994 – 1st Company Database
  • 1995 – 1st Sales person, 1st Toronto Trade Show, 1st trip to China
  • 1996 – 1st Black and White Catalogue
  • 1997 – 1st Montreal Trade Show
  • 1998 – 1st Company Website
  • 1999 – 1st Trip to Thailand and Phillipines, 1st in Canada to sell Totem and Wish Stones
  • 2000 – 1st Colour Catalogue
  • 2001 – 1st Pebble Patch
  • 2002 – 1st Salt Lamps in Western Canada
  • 2004 – Brand New Warehouse
  • 2005 – 1st Elemental Candles Designed, 1st trip to Phillipines
  • 2006 – 1st full container from China, filled with Wish Pots
  • 2007 – Brand New Logo Created
  • 2008 – Warehouse doubled in size
  • 2012 - The website grew from 400 to 2,000 products
  • 2013 - Karen's 1st trip to Brazil, China and Tucson (Greg's buying partner and a long-time employee)
  • 2014 – 1st Trip to Bali, 1st video featuring Greg sharing crystals from Brazil
  • 2016 – 1st Mobile-friendly Website

  • "As we celebrate our 30th year in business, we recognize the contribution that you, our customers, have made to our success. Enjoy the many new items that we continually strive to bring our mutual success. Our thirty years of growth can be attributed to our loyal customers, great staff, and the beauty and purity that Mother Nature provides to us. We thank you for being on this journey with us as we look forward to bringing you new items and more timeless sellers."

    Check out our Employee Spotlights & Flashback Photos - in celebration of our anniversary.

    Browse our time tested products below - most were a first in our industry and each was created or developed by Greg Stump