There is a retail spin on the Golden Rule: Rather than treating everyone the way that YOU want to be treated, you should treat everyone the way THEY want to be treated. Most people want it their way and you’d better know what their way is!
In the first section of our 2 part
series, we will further define your customers by identifying what
motivates them to buy.
We describe the first 4 out of 8 possible
buyer types in our latest article!
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